Our websites (our "websites") are operated by JD Sports Fashion plc and its group companies (together "we", "us", "our", the "JD Group"). The websites use cookies to distinguish you from other users and this helps us to provide you with a good experience when you browse our websites and also to improve our websites.
Cookies help us to provide you with a better customer experience when you browse our websites and allow us to improve and tailor the websites for you. We will ask for your permission to place cookies on your device, except where they are strictly necessary to provide you with a service you have requested (e.g. to ensure we can process and fulfil your orders), or in order for our websites to work properly. For example, where you give permission for optional cookies, we keep track of the domains from which people visit and we also measure visitor activity on the websites. We use the information that we collect to measure the number of visitors to the different areas of our websites to improve website functionality.
If you wish to remove cookies placed on your device by our websites or stop our websites placing further cookies on your device, you can do this at any time. Learn how to do this below, in the “Managing Cookies” section.
- A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Where cookie technology is not available, an anonymous identifier may be used. An anonymous identifier is a random string of characters used for the same purposes as a cookie. When we refer to “cookies” in this policy (or our Privacy Policy) we are referring to both cookies and similar technologies.
Your browser accesses the cookie file only when you visit the website that generated it. This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what’s in your shopping basket. Cookies allow websites like ours to deliver you a personalised shopping experience.
The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information that you have disclosed to the website.
Managing cookies: Enabling and Disabling
- We will ask for your permission to place cookies on your device, except where they are strictly necessary for us to provide you with a service that you have requested or in order for our websites to work properly. You can provide your consent to the use of non-necessary cookies by clicking the “Accept All Cookies” button on our cookies information notice or by accessing the privacy preference centre on the website. The privacy preference centre should be accessible in the cookies information notice that appears on the website when you visit our site for the first time. It can also be accessed by clicking the “Cookies Settings” option at the bottom of the website at any time.
Within our privacy preference centre you can signify your consent to certain categories of non-necessary cookies by ticking the box on the right-hand-side of each category and clicking the “Confirm My Choices” button. You can withdraw any consent at any time to the use of cookies through the same functionality (i.e. clicking on the ticked box, which will then un-tick the box) and clicking the “Confirm My Choices” button. It may be necessary to refresh the website page for the updated settings to take effect.
You can also set your browser to delete cookies, to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you delete, disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
If cookies aren't enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won't be able to add products to your basket or buy them. To enable and manage cookies, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.
We use Google Analytics to understand how our websites are used, monitor their performance, and measure how users engage with our websites and sections of them. Data from Google Analytics is also used to support our marketing activities. The information in Google Analytics is anonymous. We use the following advertising features together with Google Analytics:
- Google Analytics 4
- Adwords
You can opt-out of Google Analytics using this link: Google Analytics opt-out
You can also manage your interest-based advertising preferences – including Google Analytics advertising features - through the preferences in your browser, mobile operating system, or through a third party.
We use the following types of cookie
- Strictly necessary cookies: These cookies are necessary for the website to function or to provide a service you have requested and cannot be switched off in our systems. We do not require your consent to set these cookies. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the website will not then work. These cookies do not store any personally identifiable information.
- Functional cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
- Performance cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our website, and will not be able to monitor its performance.
- Tracking cookies: These cookies may be set through our site by our third party advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
You can find out more information about the individual cookies we use and the purposes for which we use them in the tables below:
|
Cookie |
Type |
Third party / first party |
Duration |
Purpose |
|
mt.sc |
Functional |
Third party |
Session |
mt.sc is a cookie that is set for session cookies and to mark the start of the session for other actions. It usually stays with the same value throughout the session (which is just the start of the session and an empty array) and will only be filled if we set any cookies with Monetate session-level expiration. |
|
mt.v |
Functional |
Third party |
1 year |
Is the cookie that is needed to run any of the Monetate functionality. We need this to fire experiences, build actions, events, targets and collect some of our datapoints. |
|
mt.diagnostics |
Functional |
Third party |
1 year |
These cookies are dropped only for users of the Monetate platform, not customers. When a user with the correct Monetate privileges adds the Monetate inspector these cookies will be dropped to use the Monetate Inspector functionality. |
|
mt.inspector |
Functional |
Third party |
1 year |
These cookies are dropped only for users of the Monetate platform, not customers. When a user with the correct Monetate privileges adds the Monetate inspector these cookies will be dropped to use the Monetate Inspector functionality. |
|
mt.assumedGender |
Functional |
Third party |
1 year |
This cookie assumes gender dependent on which pages & products the users visit the most. |
|
mt.brandVisits |
Functional |
Third party |
1 year |
This cookie tracks the user's brand visits dependent on which pages & products the users visit the most. |
|
mt.favouriteBrand |
Functional |
Third party |
1 year |
This cookie assumes the user's favourite brand dependent on which pages & products the users visit the most. |
|
mt.womenCategory |
Functional |
Third party |
1 year |
This cookie assumes the user's category dependent on which pages & products the users visit the most. |
|
user_hash_id |
Functional |
First party |
1 year |
Reference for RedEye to know what user to attach data to. |
|
session.ID |
Strictly Necessary |
First party |
30 Days |
Stores a user session on the site, this includes basket contents, login details etc. |
|
CSRF_Token |
Strictly Necessary |
First party |
30 Days |
User to prevent malicious actors from placing orders on a user behalf, Cross site request forgery https://en.wikipedia.org/wiki/Cross-site_request_forgery |
|
session.present |
Strictly Necessary |
First party |
30 Days |
Used to determine if a user has an active session, is either 0 or 1. |
|
language |
Strictly Necessary |
First party |
30 Days |
Stores a user’s selected language. |
|
rememberAccountDetails |
Strictly Necessary |
First party |
30 Days |
Stores a user’s email is an encrypted form so they can login faster (if they check remember me on the login page). |
- You should note that certain third party service providers (such as advertising companies, social networks and retargeting and behavioural analysis services) can also use cookies on our websites if you permit them to do so. The purpose of these cookies includes analysing performance and displaying customised advertising content on your web browser. We have no control over these cookies. Our key partners are listed below with information about the services they provide to us. This list is not exhaustive but it includes all partners with whom we have an established relationship and whose cookie technologies are most frequently deployed through the websites. For further information about cookies set by third parties, please visit the relevant third party’s website for details on how to manage them.
|
Cookie |
Type |
Description of cookies |
Third Party Cookie details |
|
AirShip |
Functional |
Send order status notifications to customers |
|
|
AWIN |
Tracking |
Tracking for Affiliation |
|
|
Barilliance |
Tracking |
User personalisation (e.g. showing more relevant products) |
|
|
BeckyBot (SmartAgent) |
Functional |
Customer Services web-chat tool |
|
|
BING/UET |
Tracking |
Tracking for PPC |
|
|
Boomerang |
Tracking |
Email analytics (view/click) |
|
|
ClickNetwork |
Tracking |
Tracking for Affiliation |
|
|
ClickTale |
Tracking |
Analytics tracking |
|
|
Content Square: |
Tracking |
These cookies allow us to analyse how you interact with our website pages and track website performance so we can improve customer experience on the website. |
|
|
CreativeServing |
Tracking |
Tracking for PPC |
|
|
Criteo |
Tracking |
Tracking for PPC |
|
|
Decibel Insight |
Tracking |
Analytics tracking |
|
|
|
Tracking |
Tracking for PPC and social campaigns |
|
|
FamilyBlend |
Tracking |
User rewards service |
|
|
Firebase |
Performance |
Analytics tracking |
|
|
FitAnalytics |
Functional |
Personalised size recommendation service |
|
|
Google/Adwords/Conversion |
Tracking |
Tracking for PPC |
|
|
Google/Adwords/Remarketing |
Tracking |
Tracking for PPC |
|
|
Google/Analytics |
Performance |
Analytics tracking |
|
|
Google/Search Ads 360 (Floodlight) |
Tracking |
Tracking for PPC |
|
|
GTM |
Performance |
Google services container |
|
|
GTS (Google trusted store) |
Functional |
Google reviews service |
|
|
Heroshop |
Functional |
Service that allows users to interact with store staff |
|
|
LiveChatSetup |
Functional |
Customer Services web-chat tool |
|
|
Mobon |
Functional |
Analytics tracking |
|
|
Monetate |
Functional |
User interface testing and feedback tool |
|
|
NewRelic |
Performance |
Site error and issue tracking (broken pages/bugs etc) |
|
|
Pingdom |
Performance |
Site monitoring |
|
|
|
Tracking |
Tracking for PPC and social campaigns |
|
|
PowerReviews |
Functional |
Product reviews service |
|
|
RapidSpike |
Performance |
Site monitoring |
|
|
RedEye |
Functional |
Marketing email provider (newsletter, forgotten basket, offers etc) |
|
|
RTBHouse |
Tracking |
Tracking for PPC |
|
|
Snapchat |
Tracking |
Tracking for PPC and social campaigns |
|
|
Sovendus |
Tracking |
Customer rewards program |
|
|
Taggstar |
Functional |
Product social data service (e.g. "going fast" badge) |
|
|
TikTok |
Tracking |
Tracking for PPC and social campaigns |
|
|
TradeTracker |
Tracking |
Tracking for Affiliation |
|
|
TrueFit |
Functional |
Personalised size recommendation service |
|
|
TruRating |
Functional |
Reviews and consumer-query service |
|
|
|
|
|
|
|
TrustBadge |
Functional |
Reviews |
|
|
|
Tracking |
Tracking for PPC and social campaigns |
|
|
Yahoo |
Tracking |
Tracking for PPC |
|
|
Zendesk |
Functional |
Customer Services web-chat tool |
|
|
Akamai mPulse |
Strictly Necessary |
Allows us to deliver the site from our CDN to the end user as efficiently and quickly as posable |
|
|
Akamai Visitor Prioritzation |
Strictly Necessary |
Allows us to que users for large launches |
- If you use the buttons that allow you to share products and content with your friends via social networks like X and Facebook, these companies may set a cookie on your computer memory. Find out more about these here:
Changes to this cookies policy and more information
- Any changes to this cookies policy in the future will be posted on this page and we will take all measures necessary to communicate any changes to this cookies policy to you. Please check back frequently to see any updates or changes to this cookies policy. We will also bring your attention to such changes by updating our cookie banner/ pop-up.
If you have any further questions, comments or requests regarding our cookies policy or how we use cookies on our websites, then you can contact us by email at Privacy.Support@jdplc.com.
This policy was last reviewed and updated: May 2025