Nike Shox Trainers

Nike is often revered for it's game-changing cushioning technologies, and while Air is its most celebrated, one system was first developed three years before the Air Max 1 in 1984, Shox. The technology was first conceived when Nike designers observed runners on a polyurethane track at Harvard University, watching how the surface would sink in and provide energy return to the runners while simultaneously not hindering their performance. This led Nike to try and replicate this process, and after several trials and errors, they landed on Nike Shox technology, which featured four visible polyurethane pillars in the heel of the shoe. It wasn't until 2000 however that the Shox hit the shelves, with the hype quickly following.