PUMA RS-0 FUTRO | Now Available

PUMA RS-0 FUTRO | Now Available

Taking something from the past, evolving it, and reinventing ​it for today.

Originally released in 1986, the PUMA RS-100 is a running sneaker that was considered extremely advanced for its time. The original RS (short for RUNNING SYSTEM) was an innovative, high quality cushioning technology established in the 80’s. The RS was PUMA’s answer to the demand for high-tech stability runners.

Shortly after RS-100, the RS Computer Shoe was released. It was the first-ever analytical shoe that gave runners the power of computing to aid in performance. A custom-designed computer chip built into the right heel automatically records the time, distance and calories expended then communicates the results once plugged using a 16-pin cord to any Apple IIE, Commodore 64 of 128 or IBM PC Computer. It was the intelligent way to run and was way ahead of its time.

Following the success of the two R-SYSTEM models, the RS-350 was released 1987. The RS-350 is an example of streamlined ‘80s running design, offering support in the midsole as well as rubber details on the heel.

The RS-0 draws influence from all aspects of the past and can recognise and innovate styles, maintaining originality whilst pushing culture forward. This subsequent Neo-Nostalgic design trend seeks out something meaningful from the past and formulates it for today.

The new RS-0 has undergone a future-retro makeover with a totally new model that lives in the future yet resembles the past. This RS-0 model indicates what is next for PUMA, its green colourway is a futuristic take on PUMA’s iconic Archive Green inspired by a mix of rediscovery and original thinking.

The Puma RS-0 is now available online. Sizes range from UK6 - UK12 (including half sizes), priced at £90.