Nike Vote Forward

Nike Vote Forward

Following on from last year’s Vote Back campaign, Nike are looking to the Future with their Vote Forward campaign for Air Max Day 2017..! 

Nike have hand-picked 12 people from around the world with a mixture of designers, creatives, musicians and sneakerheads dubbed the 'Revolutionair's' to reimagine Nike Air Max styles. One of these 12 Revolutionair's is our very own Alex Hackett who works part time in our store as well as running her own brand and creating her own clothing from existing Nike product. The Revolutionair's shoe with the most votes will have their model released on Air Max Day next year.

Alex known to her friends as mini-Swoosh designed what she has called the 'Air Mini Swoosh', a design that has mixed elements from 9 other Air max models (Air Max 1, 90, 180, 93, 95, 97, plus, 360 and Air Max 2015) into a seamless design paying homage to the past. The upper is to be made of a combination of 3M & Tyvek (machine washable paper), in a colour way designed to reflect that of a Nike Receipt with pink laces to reference the inking that appears at the end of a till roll letting you know its running out. 

Stay tuned for a further look into Alex's design and for now don’t forget to Vote Mini Swoosh through the link below!